When the Web Strategy team kicked off a redesign of HubSpot’s Diversity & Inclusion page, we set an intention to create a fully accessible and inclusive experience. We could rally around a mission statement all we wanted, but we knew if we were going to talk the talk, we also had to walk the walk. I was the lead designer on this project, and I'd like to walk you through our process and learnings.
Read MoreUX Case Study: Customer Stories Library
In April 2018, my team set out to finalize a project years in the making: a redesign of our website's case study library. Based on prior usability testing, we knew there was a big opportunity for improvement in usability, visual design, conversion optimization, and SEO.
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Photo by Helena Lopes on Unsplash
UX in the Agency: Who’s the User?
User Experience (UX) designers are the primary advocates for users within any company. So when working in an agency with a variety of clients, account managers, and everyone in between, who’s the real user?
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Photo by Daria Nepriakhina on Unsplash
5 Ways Design Critiques Benefit Your Team
I may not have gone to school for design, but I still had my fair share of college critiques. I remember one class in which we had a semester to completely design a book...
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